Hi, I am
Will Gambill
Marketing Expert
I’m a strategic marketing professional who helps organizations grow by combining clear communication with smart, data-driven strategies. I enjoy bringing teams together across departments, finding opportunities to strengthen a brand’s presence, and building systems that actually make work easier and more effective. Over the years, I’ve guided organizations through change, developed scalable communication frameworks, and fine-tuned marketing strategies that deliver real results you can measure.
My Intro
About me
I’m a marketing and strategy professional with an MBA and a background in leading communications, brand development, and business growth initiatives. Over the past several years, I’ve worked with organizations ranging from IT firms to hospitality and lifestyle brands, helping them sharpen their message, strengthen their market presence, and execute strategies that drive measurable results.
What I enjoy most is turning complex challenges into clear, actionable plans. Whether it’s building a communication framework, launching a new business concept, or developing a creative campaign, I focus on strategies that are both practical and impactful.
Beyond my professional work, I’ve launched and supported entrepreneurial ventures — from a creative consultancy to a luxury services startup — which gives me a unique perspective on both sides of the growth equation: strategy and execution. I’m motivated by opportunities to create structure out of complexity, bring teams together, and deliver solutions that last.
My Expertise
Skills
Tools
- Looker Studio
- Google Analytics
- OLV/ CTV Media Buying
- Google Display Network
- Salesforce
- Meta Ads Manager
- ConstantContact
- MailChimp
- HubSpot
- Klaviyo
- HTML & CSS
- Squarespace
- Wix
- WordPress
- Substance 3D
- xD
- Illustrator
- Photoshop
- InDesign
My Journey
Experience
Digital Marketing Manager
–
- Developed and executed full-funnel digital marketing strategies to drive direct-to-consumer sales, with a focus on outbound email, paid media, and website engagement
- Led creative direction and provided strategic guidance for digital asset production, ensuring cohesive brand messaging across email, web, and ad campaigns
- Analyzed and reported on key performance indicators (KPIs) across digital channels, optimizing campaigns based on engagement, conversion, and ROI metrics
- Collaborated cross-functionally with product, design, and eCommerce teams to align marketing initiatives with sales goals and promotional calendars
- Managed email marketing campaigns end-to-end, including segmentation, A/B testing, and performance analysis, resulting in increased open and click-through rates
- Identified and implemented optimization opportunities for website UX and SEO to improve user journey, dwell time, and organic visibility
Director of Strategy & Communication
–
- Led strategic communication initiatives for both internal and external audiences, ensuring alignment with corporate objectives and enhancing brand visibility
- Spearheaded the development and execution of a comprehensive communication strategy, supporting business growth and customer engagement
- Implemented data-driven marketing and communication processes, improving message consistency and optimizing outreach across digital and traditional channels
- Collaborated with executive leadership to develop and refine strategic messaging, reinforcing company vision and driving market presence
- Led a cross-functional team to design and execute market and customer centric strategies, enhancing the client experience across the client journey from onboarding through service delivery
- Facilitated strategic planning meetings for the leadership team, driving alignment on business goals and operational initiatives
- Developed strategies to improve team culture, fostering engagement and cross-department collaboration
- Assisted in the evaluation and development of potential acquisitions of other Managed Service Providers (MSPs), contributing to business expansion efforts
Marketing Manager
–
- Headed marketing and communications efforts for a 40+ employee organization, reporting directly to the CEO
- Developed and maintained the annual marketing budget, optimizing spending and tracking return on investment for key initiatives
- Drove organic growth by implementing a comprehensive content strategy across web, social media, and public relations platforms
- Increased brand awareness through targeted campaigns, improving customer engagement and expanding market reach
- Increased website traffic by over 500% YoY, growing from 400 monthly views (2022) to over 15,000 monthly views by 2024 end
- Grew social media presence by over 120% YoY, expanding from 600 followers across platforms to over 3,000
- Supported interdepartmental needs in sales, human resources, and operations through strategic marketing solutions
- Managed a team of freelance workers to assist in the execution of the marketing plan
Marketing Manager
–
- Headed marketing and communications efforts for a 40+ employee organization, reporting directly to the CEO
- Developed and maintained the annual marketing budget, optimizing spending and tracking return on investment for key initiatives
- Drove organic growth by implementing a comprehensive content strategy across web, social media, and public relations platforms
- Increased brand awareness through targeted campaigns, improving customer engagement and expanding market reach
- Increased website traffic by over 500% YoY, growing from 400 monthly views (2022) to over 15,000 monthly views by 2024 end
- Grew social media presence by over 120% YoY, expanding from 600 followers across platforms to over 3,000
- Supported interdepartmental needs in sales, human resources, and operations through strategic marketing solutions
- Managed a team of freelance workers to assist in the execution of the marketing plan
My Qualifications
Education
Bachelor of Science
- Major: Marketing
- Year Earned: 2017
- Institution: Arkansas State University - Main Campus
Master of Business Administration
- Major: Business Administration
- Year Earned: 2019
- Institution: Arkansas State University - Main Campus
My Works